Mega-bright Finn Jyri Engeström - a stalwart of the Helsinki future community Aula - predicts the next model of net economics. Which seem to involve... no economics at all:
It was the portal-driven Web of the 1990s that brought forth the revolution in retail and classifieds. This time it will be different. The shift to a blog-driven Web can set in motion a new, lively circulation of pre-owned products among networks of friends who play with the dynamics of social capital, not financial capital. Where Amazon pioneered the Web’s retail layer, and eBay pioneered the bargaining layer, a service like Mediachest could pioneer a new lending layer in product circulation.'Networks of friends who play with the dynamics of social capital, not financial capital'. If you've ever done the Helsinki groove (here's my experience), you'll know how credible that feels. But if Linux and Nokia can happen once, what can happen again?
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